We know how to take local and global, and create big business impact
Hill+Knowlton Strategies Canada is a transnational agency, but our 85 offices in 46 countries are not just dots on the map. They are tightly bound by our shared culture of serving individual clients and adapting programs to fit their needs.
The key to a successful transnational program lies in being able to balance the advantages of centralized activities, such as consistency in messaging, with specific local needs. We know, for example, that a one-size-fits-all solution won’t work in places as culturally diverse as France, India, China or Brazil. Rather, it needs to allow for flexibility in the local implementation in order to have maximum value.
By making every effort to accommodate each client’s organizational structure and culture, we are able to roll out a transnational model in a way that will win the hearts and minds of staff, while maintaining strategic direction and efficiencies to deliver better value and greater impact.
