Motorola's customized Android interface, MOTOBLUR, was coming to Canada – and Motorola turned to long-time partner Hill & Knowlton Canada to execute the 360-degree launch. H+K Strategies staged launch events in Toronto, Vancouver and Montréal, inviting attendees to fully experience MOTOBLUR. A massive success, more than 1,500 people attended the events, and event media coverage exceeded 11.5 million impressions. H+K and Motorola further bolstered awareness of MOTOBLUR with the "Summer's A Blur" contest, awarding daily prizes to fans of Motorola Canada's Facebook page – a big hit that attracted a significant number of new fans to Motorola's Facebook page.

Services: Marketing Communications |

Sectors:  Technology

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