Châtelaine – 50th Anniversary
Châtelaine magazine wanted to celebrate its 50th anniversary with a big splash, generating buzz to mark the occasion and reach its diverse audiences. The magazine partnered with H+K Stratégies to design a province-wide public relations campaign that would maximize the impact of the many festivities... and there were many! H+K organized a star-studded VIP party for 700+ people that reached industry and celebrity influencers and was the talk of the town, with media reporting live from the red carpet. H+K launched the magazine's list of "Quebec’s 50 most influential women" and companion website. A cookbook that included Chatelaine magazine's best recipes of the last 50 years was also included. While the campaign was ambitious, the results were very impressive: 114 pieces of targeted coverage across a wide range of media, just in the province of Quebec.
