EXPOSING IMPORTANT CONVERSATIONS
The Colonversation Campaign created by Hill & Knowlton Canada and the Canadian Partnership Against Cancer was built on the insight that Canadians avoid discussions about colon cancer screening. Focused on Canadians aged 50 to 74 years old, the initiative helped launch Colonversation.ca – a website designed to foster conversations about colon cancer and encourage screening. Creative media kits, interesting spokespeople and physician partnerships all played important roles in the program, which generated nearly six million media impressions; within only one month, the site had up to four times more users than those of other countries with dedicated online sites.
Services: Marketing Communications |
Sectors: Health and Pharmaceutical | Charity/Not for Profit | Consumer Healthcare
