HP Celebrating team culture
What better way to introduce the world to the concept of ‘tech couture’ than to cross promote with the blockbuster film, Sex and the City 2? That’s exactly what HP’s global marketing team thought when it unveiled its plan to collaborate with Warner Bros to spotlight ‘tech couture’ and celebrate HP’s spring collection of products by sponsoring the Sex and the City 2 (SATC2) film.
HP hosted a series of global events and H& Kintegrated traditional and social media to help raise the profile of HP’s products among consumer, lifestyle and fashionmedia Hill+Knowlton coordinated Canadian media participation in the global press event in New York City, and created a national blogger relations campaign to give away advance premieretickets. Lifestyle media from some of the highest circulation consumer media in Canada including Elle Canada, Flare, CTV, SUN Media and CityLine attended the two-day global event, generating 11 pieces of coverage and 54 Facebook and Twitter updates as a result. HP’s brand has a stronger presence thanever among influential fashion and lifestyle media.
